BestOnline Gardening Stores To Learn From
Psychologydictates that consumers have an innate drive to purchase productsthat enhance comfort, a desire that heightens during difficult times.And as proven by the
growingtrend of pandemic gardeners
,a gardening store can take advantage of this psychological insight toboost sales and brand recognition. But part of that growth is equallydetermined by your online reach. Because, like it or not, onlineshoppers are increasing each day.
Theaverage shopper in the U.S. spends about $1,804,
and the U.K. spends $1,629. Considering that the number of onlineshoppers is expected to increase to 91% in 2023 in America alone,taking your garden store online is a smart move. And one tactic touse to build a successful online garden supply store is to learn fromthe best. So, here is a list of the best online gardening stores andnuggets of wisdom to take from each one:
Sure,Plow & Hearth has been in the gardening supply business for acouple of years now. Still, they continue to rank highly amongcompetitors because of their strategy: diversification andsustainability.
Plow& Hearth is well known to have diversified its services frombeing a small country store to one that has 26 physical stores acrossthe U.S. The company sells a diverse range of products, which includehome and garden ware, pest control supplies, stoves, and bedding.
Ingardening, Plow & Hearth sells a large stock of garden equipmentthat you can easily find on their website based on categories likegarden furniture and garden tools. Customers love Plow & Hearthbecause, save from offering a very user-friendly website interphase,they can post the image of any item purchased with honest reviews.
Additionally,the shipping options are diverse, whether you want doorstep deliveryto your home or office or if you want curbside pick-up from a storenear you. The strong environmentally conscious program Plow &Hearth follows is also a bonus for consumers.
Thisonline store is perfect to learn from if you want to specialize inoffering greenhouse gardening products or services. Having been inbusiness for 22 years, the company now has an online store thatprovides its customers access to greenhouses.
Forinstance, if you want to start an indoor plant supply store online,the company has access to a seed starter greenhouse you can emulate.Greenhouse Megastore also provides crucial product knowledge on whatyou might need to start and open an online greenhouse store.
Thestore is perfect because it is excellently curated to give customersanything they need. Also, the products offered by GreenhouseMegastore are very affordable. As part of their selling strategy,they offer a 2% price reduction guarantee if a customer finds theproduct selling at a lower price in another store.
Theirguarantee policy also extends to all products purchased for one yearunconditionally. And if this doesn't keep customers returning toGreenhouse Megastore, their aftercare service seals the deal.
Therefore,if you can learn how one thing from Greenhouse Megastore, it is thatyour selling strategy should
enticethe customer to make a purchase
repeatedly.
Gostraight to class with the self-proclaimed "Gangster Gardener"Ron Finley's Masterclass, where he teaches you how to grow yourgarden regardless of space. Ron is especially good at teachinggardeners how to grow their food no matter how small their yard spaceis.
Inthis class, you will learn how to grow everything, be it vegetablesor succulent plants. You will also learn how to use the spaces aroundyou to plant and care for your garden. The knowledge can then helpyou provide value to your online clientele.
Forinstance, Ron advises turning the soil with poor nutrients intofertile ground for planting. You can create content based on thisadvice and teach your clientele
howto improve the quality of their plant soil.
Theinformation you learn from this Masterclass is also diverse. You willhave the skills to properly start your garden from the seedling stageto composting. And since the subscription is on Masterclass, youautomatically get access to other experts on the platform that offerthe best online garden nursery advice.
Sellingand distributing seeds might be one of the most accessible onlinegarden supply stores. If this is what you are considering, Park Seedis the company to learn from. For over 150 years, the company hassold seeds through mail orders.
ParkSeed started selling seeds to the local community through advertisingand referrals among family, neighbours, and friends. Eventually, thecompany began creating and publishing catalogues to sell the seeds.
Thisresulted in a successful mail ordering service that still operatessuccessfully to date. The company has also grown and diversified itsproduct portfolio to include trees, live plants, and gardenaccessories.
ParkSeed's online presence is vast, diverse, and appealing. Apart fromselling products on the website, the company also has a blog thatoffers gardeners' advice, ideas, and gardening tips. This meanscustomers can rely on Park Seed to fulfil their needs from onewebsite.
Andif a customer wants hands-on advice from the company, they can easilyaccess an online chat function where an advisor eliminates anycustomer pain points.
Asa start-up online garden supply store, Lowes can offer you theinsights needed to compete with giant companies like Home Depot. Thecompany's strategy was to sell a comprehensive selection of gardeningsupplies to entice gardeners that would lack options at otherestablished gardening stores.
Lowes'sonline gardening products range from plants, flowers, seeds,gardening equipment, gardening furniture, and other accessories.Therefore, anything you need for your garden is readily available atLowes, including decoration accessories like bulbs.
Lowesis also huge on providing excellent customer satisfaction. Forexample, each item in the store has a
comprehensiveproduct description
that advises the customer on using the item correctly for theirgarden.
Thisassistance also ensures the customer purchases the right products fortheir garden from the onset. Also, Lowes offers free shipping onalmost all their online products. This dedication to customersatisfaction is sure to build customer loyalty.
TheBottom Line
Thereare numerous online garden supply stores today, each offeringdifferent products, services, and expertise. Still, only a few havesurpassed the many to become the best online stores selling gardeningproducts and services.
Still,one thing remains certain: the focus on these stores is customersatisfaction. Each online store mentioned above has developed astrategy centred on ensuring every shopper leaves happy andsatisfied.
Sincecustomer satisfaction is an excellent marketing incentive for anybusiness, the stores continue to grow and immerse profits. Offering adiverse product range is also a common factor among these companies.
Therefore,if you are to take anything home today, remember that customersatisfaction is key to your online store's success. But don't forgetthat having
acloud POS solution that helps market your products
is equally important.
Hereat Erply, we worry about the POS solution, so you don't have to.
Tryour free demo
to see how we can help your online gardening store grow.